MN Energy Smart

Success Story — Thelen Advertising

ST. CLOUD – Energy Smart is helping St. Cloud businesses to find cost-saving opportunities. One business, Thelen Advertising, will save almost one-fifth of its electric costs after upgrading its lighting as recommended by Energy Smart this winter.

As part of its outreach efforts in the St. Cloud area, Energy Smart contacted Thelen Advertising, an advertising firm in downtown St. Cloud. Energy Smart facilitated a no-cost lighting audit through Xcel Energy and the Center for Energy and Environment that led to the upgrade. Mark Thelen, principal, agreed to undergo a lighting audit on January 13.

“I compared my energy use this year versus last year for the first two months after the installation of the Energy Smart recommended lighting,” Thelen said. “Not only is my lighting better (i.e., brighter, peppier) but our energy costs were down 18.8 percent. And when you consider that lighting is only part of our electric usage, these are very favorable results indeed.”

Contact Energy Smart today to tap into utility rebates for your energy projects. Contact us at or (651) 292-3902.